VeroEatsIs this actually healthy?
VeroEatsIs this actually healthy?
VeroEats — from the Italian vero, "true" — is a free browser extension and product database with one job: tell you the truth about the food you're about to buy, at the exact moment you're about to buy it.
Because the food market is filled with products engineered to be bought rather than eaten well. "High protein" banners on bars that are mostly syrup. "No high-fructose corn syrup!" on packages sweetened three other ways. "Natural" on labels where the word means nothing at all. None of this is illegal — it's just louder than the small print on the back, and it's designed to be. The information that matters has always been there. It's just never been where your eyes are.
So we put it there. VeroEats reads the actual ingredient list and nutrition facts of the product on your screen and turns them into a score you can absorb in one glance — with every judgment traceable: additives cite EFSA, FDA, and IARC assessments; supplement notes report what NIH's fact sheets actually say, including when the honest answer is that no review exists.
Evidence over vibes. Every point deducted maps to something on the label or a cited scientific assessment. If we can't back it, we don't score it — which is why supplements get sourced information instead of invented grades.
Honesty about our own limits. Label data comes from the page you're on and the nonprofit Open Food Facts database, and crowdsourced data has gaps. When the data is missing or contradictory, VeroEats says so on the panel rather than guessing quietly.
Privacy is the product, not a setting. No accounts, no analytics, no tracking. Analysis runs in your browser. We built VeroEats so that we cannot see what you shop for. The full policy is one page because there's nothing to disclose.
Better, not perfect. The goal isn't to shame anyone's cart. A C next to an A in the same aisle is how real habits change — one swap at a time. That's why every mediocre score comes with better options in the same category.
Today: scores, flags, additives, and alternatives on the retail sites you already use. Next: deeper product reports on this site, and recipe suggestions that turn a good swap into a good meal. Eventually: a community of people who read labels for each other. Same mission at every step — make the true thing the easy thing.
Questions, corrections, or products you want scored: hello@veroeats.app
— Kyle, founder